5 Website conversion essentials

Need a website that’ll convince people to sign up or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion. 1. Optimize your website for mobile devices More people are now surfing the web on the go via smartphones, tablets, and laptops. […]

Top 7 social media security best practices

Social media platforms like Facebook, Twitter, and LinkedIn are great for promoting your business and connecting with clients, but they also have their risks — and we’re not talking about internet trolls. Your company may be susceptible to social media security threats like phishing scams, compromised credentials, and unauthorized disclosure of information.

The cloud: Connecting us during the COVID-19 outbreak

Governments across nearly every continent issued stay-at-home orders, which apparently slowed the spread of COVID-19. However, while these drastic measures have saved and continue to save countless lives, the negative repercussions to economies, societies, and individuals’ mental well-being are enormous. Thankfully, the cloud is playing a substantial role in mitigating the effects on all three. […]

BCP tactics to keep your business running

Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to your organization’s productivity cuts into your profits. A business continuity plan (BCP) is critical to ensuring your organization stays open. Here are some of the key strategies many companies rely on. Backup your data, applications, […]

Web conversion done right in 5 steps

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates. Make it mobile-friendly More people are now […]

HIPAA Requires Careful Social Media Posting

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There’s immense potential for it to improve care, but also to expose patient-specific information. On April 14, 2003, the “Health Insurance Portability and Accountability Act” (HIPAA) became law with the goal of protecting the […]

Should you worry about Facebook’s breach?

Facebook is the most popular platform for developing brand awareness because it allows businesses to target users based on what they have posted in the past. But after the recent data breach scandal, is your data still safe? Read on to find out if you need to worry about your privacy. Last month, news broke […]

iPads and SMBs: 5 ideas worth considering

Small- and medium-sized businesses are famous for creating innovative solutions that allow them to compete with much larger, better funded competitors. One of the most useful tools to accomplish this is the immensely popular iPad, which with its widespread developer community, has limitless possibilities for SMBs. If you feel like you could be getting more […]

How to gain business value from LinkedIn

While there is a lot of information out there about how to gain value from LinkedIn, most of it is aimed at large companies or individuals. Some of this information can be useful, but some of it can cause you to make mistakes that present your business in the wrong light. As an SMB owner, […]

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